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A lot of people thought I was nuts when, in August 2007, I announced that I was launching a website dedicated to marketing portable garage and shelter structures. After all, I had been a writer, career coach, and resume writer for years! Many folks just didn’t see the connection between those former careers and marketing carports, party tents, and other such items.
You, too, may be scratching your head, wondering what the connection could possibly be. I mean… portable garages and shelters? Given the name of my blog – Truth & Integrity in Business – I assure you that there IS a connection.
To understand this, we need to go back to when I was about 7 years old, when my Dad asked me what I wanted to be when I grew up. I answered that I wanted to be either a fairy princess or a writer. My Dad, wise man that he is, assured me that being a writer would probably work better for me.
So, I have always had it in my mind that I would indeed, be a writer.
Being a writer is what initially enabled me to help others develop their resumes. I had studied copywriting (Yes, I’m one of those people who – if I were hired to do so – would be behind the catalogs and mail order offerings you all receive. I refuse to call it junk mail.), and used those skills to write winning resumes.
The problem I had with resume writing is that many of the people where I lived (in northern NH), were either out of work or going to be out of work and didn’t have a lot of money to pay for such services.
But, as I started looking around at how else I could market my writing skills, I came to realize that every website contains the written word. As I a little deeper, I further understood that my copywriting skills, along with my new-found knowledge of search engine optimization, are critical components in internet marketing.
I soon realized I could turn my skills and my values into marketing products online myself, and began searching for something to sell.
What is also important (at least to me), is that I really care about others. And I had to work with a company that cared about others the way I do.
I stumbled upon the good folks at MDM Rhino Shelters (who are the company behind all the products on my Portable Garages and Shelters website), and we hit it off instantly. A little more research on my part indicated a growing need for affordable, portable storage solutions. So, I became one of MDM’s dealers, and promptly began building my website.
I loved developing the site, because it was the perfect place for me to put my web copywriting skills to work while developing a stream of income.
In addition to loading the site with as much information as possible so that my customers could find answers, I also made it my goal to make my customers feel valued, and like family. In order to give everyone as much value as possible while still earning a few bucks, I took a hit on shipping charges and kept the product prices as low as I could.
This strategy evidently works, because I have amazing customers! I get calls from customers who will buy from me simply because they know I care about them. Sure, they save money and get good value for their dollar, but just as important, I value each one of them. I’ve helped get motorcycle shelters out to soldiers overseas (yes, we ship to APO and FPO addresses), mini greenhouses to families who have kids who want to learn about gardening, party tents to churches for their functions, portable garages to contracting companies who need shelter for their workers and equipment… The list goes on and on.
I have had the site up since late August, 2007, made my first garage sale by the first week of September, 2007, and today my business gets sales on a regular basis. I’m not knocking the cover off the ball yet, but I’m definitely getting on base! I will soon be adding our largest structure – a commercial 40x60x18 Domed Truss building – to the site so that I can serve an even wider, commercial clientele.
My customers get great service not only from me, but also from everyone at MDM – from the owner to his mom (it IS a family business!), to all the account managers, to all the guys loading the trucks day after day in the warehouse – everyone at the facility (and especially my own account manager and true right-hand man, Dave Clayton). Everyone there treats my customers with the same care and respect that I do. They are a family business, and they treat me like family as well.
So, aside from the products we sell – from the popular “evergreen” 1-car round top portable garage to the new “Cycle Shelter,” which is a cool tent-like shelter for motorcycles to the large commercial buildings – the fact that I’m dealing with a company of great integrity has resulted in a growing business for me. I’m proud of my website and my affiliation with everyone at MDM Rhino Shelters.
It all makes perfect sense to me!
Thursday, December 11, 2008
Wednesday, December 10, 2008
Forming SMART Goals to Crystallize Your Vision
I recently wrote about how positive thoughts and mindset are your most powerful tools in Internet Marketing.
We reviewed the importance of staying in the present moment. If you missed that article, please feel free to either scroll down to below.
Today I'll talk about formulating goals that are S.M.A.R.T.
Before we discuss this, however, please be sure you understand the importance of keeping your thoughts in the present moment. This is critical, because all of your goals MUST use words that keep each goal in the only moment when ANYTHING can be accomplished – and that is now. This very moment. Not yesterday, and not tomorrow. Now. Again, I briefly review this topic in the article mentioned above.
As we move into making S.M.A.R.T. goals for ourselves, I want to point out that there are entire websites dedicated to this well-known and well-used acronym. If this is a topic that resonates with you, I recommend that you visit one of the many excellent sites that cover this in great detail. Simply type in the search term “SMART Goal Setting” or some similar term. You will find numerous variations on the acronym, but, for our purposes, we’ll break it down as follows:
S = Specific.
M = Measurable.
A = Attainable.
R = Relevant or Rewarding (some sources use “Realistic” – we’ll stick with Relevant and Rewarding for our purposes).
T = Time-Based.
Let’s review each term separately:
S = Specific. When we write goals, they should have a razor-sharp focus about what, exactly, you want to have happen. It answers the question “What?” What is it that you want?
Example: Instead of having a goal to “have a lot of money someday,” try “have $10,000 cash flow every single month by October 2009, over and above business expenses.”
M = Measurable. How will you tell whether or not you are making progress toward your goal? Different goals will call for different types of measuring criteria. This answers the question “How?” How is this going to be accomplished?
Example: If your goal is to walk for 30 minutes each day, the way you measure progress towards that goal will be somewhat different than if your goal is to walk 5 miles every day. Your measurement criteria for the goal of walking 30 minutes each day may be to begin with 10 minute increments for the week, 20 minute increments for the second week, etc. If your goal is to walk 5 miles every day, your measurement criteria may be in half-mile increments for each week. In either case, the way you see your progress is easily determined by the criteria you have chosen.
A = Attainable. You want your goal to be something you can commit to reaching without giving up. The goal should push you – but not overwhelm you.
Example: Instead of having an initial goal of running 10 miles without stopping within the next month if you have never been a runner, how about starting out with a goal of running 2 miles without stopping? Again, I’m not saying don’t reach for the stars – I just want to be sure you stick with your commitment towards your goals. If you find yourself running 2 miles without stopping fairly easily, then by all means, up the ante and go for that 10 miles!
R = Relevant (also, Rewarding). Your goal should have meaning to your life and purpose. If it isn’t relevant to your life, or rewarding, you won’t want to spend a whole lot of time or effort on it, will you? It not only needs to impact who you are and what you’re doing – it also needs to be completed by you, and not someone else.
Example: Let’s say you love to sing, and want to find a way to earn some extra money through your singing. As you brainstorm goals to move you in that direction, the goal of “By March 10th, research 10 different venues in town that are open to auditioning new singers” is relevant – because YOU are the one who will need to attend the audition, and singing is important to YOUR life. However, forming the goal: “listen to 10 new CDs of different famous singers by March 10th” isn’t relevant to your desired result. How would committing to listening to some CDs get you closer to earning extra money by singing? Certainly, listening to others can be inspiring, but unless it compels you into taking some action, it’s not relevant – and if you’re not taking action, it’s not a rewarding goal either.
T = Time-based. When will you reach this goal? In a month? 6 months? If you don’t put some kind of time commitment to your goal, when will you actually make any progress toward your goal? Without any sense of urgency and importance to accomplishing your goal, it can get very easy to fall into, “Oh, I’ll start tomorrow,” or “Maybe I’ll get going next week sometime…” Setting a timeframe for your goal will help keep you accountable. It answers the question “When?”
Example: You may have a goal of earning $10,000 per month online. When do you intend to get to work on this goal? If it’s that important to you, you should crystallize your starting point, as well as mid term points where you can account for your activities toward the goal. In what month and year are you anticipating reaching this goal? Without a starting and ending point framing your goal, at what points would you know to do a check up on your progress?
Ok. So that briefly reviews the idea of the SMART goal. Let’s see if we can come up with a goal that meets all the points we just touched on.
NOTE: For purposes of this example, this goal assumes that I am already earning some money through online marketing, and the starting point is December 1, 2008. Here’s the goal statement (notice that the wording is in present tense – it’s happening right now, even though I am using certain calendar timeframes to help define measurement criteria):
GOAL:
“Beginning today, I implement one new strategy from the ABC Training Manual daily until each of the 10 named strategies is in effect – an effort which, monitored and updated on a daily basis, results in my earning an extra $1,500 or more per month from my website’s sales, building up sales each month so that I am earning $5,000 or more from my website’s sales each month by March, 2009.”
S = Specific: Is the goal specific? Yes, it gives an exact figure that we can visualize occurring – for example, we can picture deposits being placed in our checking account as they add up to the goal.
M = Measurable: Is the goal measurable? Yes, it gives us a “ruler” in the form of the method we will use (the strategies of our company’s training module) so we can begin looking at our progress. We also have the measure of progress by days for the 10 strategies – we either implement one each day, or we don’t. At any point, we can stop and examine what it is we are doing and adjust our activities to bring us back into alignment with the goal.
A = Attainable: Is the goal attainable? Yes, because it is something that, due to our plan and right attitude will be well within our reach in the given amount of time. It is definitely going to stretch us – but it isn’t going to overwhelm us. We will feel great as each day we see the progress that keeps us going.
R = Relevant and Rewarding: Is the goal relevant and rewarding? Yes, because once we see ourselves implementing the strategies and seeing the income grow, we will feel that our efforts are rewarding. We have the relevant strategies at hand that will help propel us to the goal. Just because we may not yet have implemented the marketing strategies, they are a critical part of the goal that will prove to be very rewarding as we move forward.
T = Time-Based: Is the goal time-based? Yes, because we have given ourselves a sense of urgency but at the same time have given ourselves a reasonable timeframe in which to accomplish the task. By outlining the initial 10 days of activity (implementing one new strategy per day), and giving ourselves a few months to monitor and update – all of which can be checked and accounted for on a daily basis – we have an excellent starting point as well as a finish line to aim for.
I have one further clarification to make regarding the way I worded this goal. I mention that “I implement one new strategy from the ABC Training Manual daily until each of the 10 named strategies is in effect.” You may be thinking that this is the only vehicle that will result in my earning the extra $1,500 or month per more.
This wording is not meant to limit the ways in which the extra money may come to me – it is a starting point. This goal may well be a “sub goal” – one of several smaller goals that are part of a bigger picture or bigger goal that is not evident in these examples.
I believe it is important to remain open to how goals might be accomplished. Please do not limit yourself to attaining goals through means that you can only perceive with your five senses, because there are possibilities you may not yet have been exposed to or introduced to yet that could far exceed any expectation (again, see the article I wrote earlier about mindset).
There are certain spiritual proclivities that I have when it comes to my own goal setting that may or may not agree with your own ideas or beliefs. In my case, I may indeed word a mini goal as I did in the above example, but I may also add that I am open to receiving the extra $5,000 per month in a way that has yet to be revealed to me.
I believe that it is perfectly acceptable to change goals as circumstances change. But, the important thing is that you have a starting point, and that it is written down. At very least it will help you to crystallize in your mind the picture of what it is you want to achieve!
Ok. If you are feeling up to a little exercise, here are a few hypothetical scenarios and corresponding goal statements that do NOT meet the SMART criteria. What can you do to change them?
Have fun!
Scenario #1: You want to get back into your old jeans which stopped fitting you approximately 20 pounds ago. You want to slim down before your college reunion, which is scheduled for November 2009. It is now July 2009. You know you need to cut back on the junk food, which you indulge in nearly 3 times a week. You also don’t exercise much – there’s just no time.
Ok… here’s the goal:
“On November 1, 2009, I weigh 20 pounds less than I do on July 1, 2009 by eating less junk food and beginning and sticking to an exercise program.”
Scenario #2: You want to start a home based business, preferably online. You don’t know where to begin – but you do have a good computer and high speed internet access. You would like to earn $1,000 extra per month for starters since you are still working full-time. It is April, 2009, and you would like to have something started by June, 2009, and be earning $1,000 extra per month by December, 2009. Some of the things you have decided you could enjoy marketing include luxury travel memberships.
Ok… here’s the goal:
“I have an online business selling luxury travel memberships for XYZ Company, and since each sale brings approximately $1,000 commissions, I am selling one or more memberships each month, beginning in November 2009.”
I hope this goal exercise has been helpful to you! Again, if you want more training regarding the S.M.A.R.T. goal, type the term into your favorite search engine, and study the various sites out there.
Remember the theme of the James Allen book, “As a Man Thinketh:” As you think, so you are, and so you will become. So, let's get SMART with our goals now!
We reviewed the importance of staying in the present moment. If you missed that article, please feel free to either scroll down to below.
Today I'll talk about formulating goals that are S.M.A.R.T.
Before we discuss this, however, please be sure you understand the importance of keeping your thoughts in the present moment. This is critical, because all of your goals MUST use words that keep each goal in the only moment when ANYTHING can be accomplished – and that is now. This very moment. Not yesterday, and not tomorrow. Now. Again, I briefly review this topic in the article mentioned above.
As we move into making S.M.A.R.T. goals for ourselves, I want to point out that there are entire websites dedicated to this well-known and well-used acronym. If this is a topic that resonates with you, I recommend that you visit one of the many excellent sites that cover this in great detail. Simply type in the search term “SMART Goal Setting” or some similar term. You will find numerous variations on the acronym, but, for our purposes, we’ll break it down as follows:
S = Specific.
M = Measurable.
A = Attainable.
R = Relevant or Rewarding (some sources use “Realistic” – we’ll stick with Relevant and Rewarding for our purposes).
T = Time-Based.
Let’s review each term separately:
S = Specific. When we write goals, they should have a razor-sharp focus about what, exactly, you want to have happen. It answers the question “What?” What is it that you want?
Example: Instead of having a goal to “have a lot of money someday,” try “have $10,000 cash flow every single month by October 2009, over and above business expenses.”
M = Measurable. How will you tell whether or not you are making progress toward your goal? Different goals will call for different types of measuring criteria. This answers the question “How?” How is this going to be accomplished?
Example: If your goal is to walk for 30 minutes each day, the way you measure progress towards that goal will be somewhat different than if your goal is to walk 5 miles every day. Your measurement criteria for the goal of walking 30 minutes each day may be to begin with 10 minute increments for the week, 20 minute increments for the second week, etc. If your goal is to walk 5 miles every day, your measurement criteria may be in half-mile increments for each week. In either case, the way you see your progress is easily determined by the criteria you have chosen.
A = Attainable. You want your goal to be something you can commit to reaching without giving up. The goal should push you – but not overwhelm you.
Example: Instead of having an initial goal of running 10 miles without stopping within the next month if you have never been a runner, how about starting out with a goal of running 2 miles without stopping? Again, I’m not saying don’t reach for the stars – I just want to be sure you stick with your commitment towards your goals. If you find yourself running 2 miles without stopping fairly easily, then by all means, up the ante and go for that 10 miles!
R = Relevant (also, Rewarding). Your goal should have meaning to your life and purpose. If it isn’t relevant to your life, or rewarding, you won’t want to spend a whole lot of time or effort on it, will you? It not only needs to impact who you are and what you’re doing – it also needs to be completed by you, and not someone else.
Example: Let’s say you love to sing, and want to find a way to earn some extra money through your singing. As you brainstorm goals to move you in that direction, the goal of “By March 10th, research 10 different venues in town that are open to auditioning new singers” is relevant – because YOU are the one who will need to attend the audition, and singing is important to YOUR life. However, forming the goal: “listen to 10 new CDs of different famous singers by March 10th” isn’t relevant to your desired result. How would committing to listening to some CDs get you closer to earning extra money by singing? Certainly, listening to others can be inspiring, but unless it compels you into taking some action, it’s not relevant – and if you’re not taking action, it’s not a rewarding goal either.
T = Time-based. When will you reach this goal? In a month? 6 months? If you don’t put some kind of time commitment to your goal, when will you actually make any progress toward your goal? Without any sense of urgency and importance to accomplishing your goal, it can get very easy to fall into, “Oh, I’ll start tomorrow,” or “Maybe I’ll get going next week sometime…” Setting a timeframe for your goal will help keep you accountable. It answers the question “When?”
Example: You may have a goal of earning $10,000 per month online. When do you intend to get to work on this goal? If it’s that important to you, you should crystallize your starting point, as well as mid term points where you can account for your activities toward the goal. In what month and year are you anticipating reaching this goal? Without a starting and ending point framing your goal, at what points would you know to do a check up on your progress?
Ok. So that briefly reviews the idea of the SMART goal. Let’s see if we can come up with a goal that meets all the points we just touched on.
NOTE: For purposes of this example, this goal assumes that I am already earning some money through online marketing, and the starting point is December 1, 2008. Here’s the goal statement (notice that the wording is in present tense – it’s happening right now, even though I am using certain calendar timeframes to help define measurement criteria):
GOAL:
“Beginning today, I implement one new strategy from the ABC Training Manual daily until each of the 10 named strategies is in effect – an effort which, monitored and updated on a daily basis, results in my earning an extra $1,500 or more per month from my website’s sales, building up sales each month so that I am earning $5,000 or more from my website’s sales each month by March, 2009.”
S = Specific: Is the goal specific? Yes, it gives an exact figure that we can visualize occurring – for example, we can picture deposits being placed in our checking account as they add up to the goal.
M = Measurable: Is the goal measurable? Yes, it gives us a “ruler” in the form of the method we will use (the strategies of our company’s training module) so we can begin looking at our progress. We also have the measure of progress by days for the 10 strategies – we either implement one each day, or we don’t. At any point, we can stop and examine what it is we are doing and adjust our activities to bring us back into alignment with the goal.
A = Attainable: Is the goal attainable? Yes, because it is something that, due to our plan and right attitude will be well within our reach in the given amount of time. It is definitely going to stretch us – but it isn’t going to overwhelm us. We will feel great as each day we see the progress that keeps us going.
R = Relevant and Rewarding: Is the goal relevant and rewarding? Yes, because once we see ourselves implementing the strategies and seeing the income grow, we will feel that our efforts are rewarding. We have the relevant strategies at hand that will help propel us to the goal. Just because we may not yet have implemented the marketing strategies, they are a critical part of the goal that will prove to be very rewarding as we move forward.
T = Time-Based: Is the goal time-based? Yes, because we have given ourselves a sense of urgency but at the same time have given ourselves a reasonable timeframe in which to accomplish the task. By outlining the initial 10 days of activity (implementing one new strategy per day), and giving ourselves a few months to monitor and update – all of which can be checked and accounted for on a daily basis – we have an excellent starting point as well as a finish line to aim for.
I have one further clarification to make regarding the way I worded this goal. I mention that “I implement one new strategy from the ABC Training Manual daily until each of the 10 named strategies is in effect.” You may be thinking that this is the only vehicle that will result in my earning the extra $1,500 or month per more.
This wording is not meant to limit the ways in which the extra money may come to me – it is a starting point. This goal may well be a “sub goal” – one of several smaller goals that are part of a bigger picture or bigger goal that is not evident in these examples.
I believe it is important to remain open to how goals might be accomplished. Please do not limit yourself to attaining goals through means that you can only perceive with your five senses, because there are possibilities you may not yet have been exposed to or introduced to yet that could far exceed any expectation (again, see the article I wrote earlier about mindset).
There are certain spiritual proclivities that I have when it comes to my own goal setting that may or may not agree with your own ideas or beliefs. In my case, I may indeed word a mini goal as I did in the above example, but I may also add that I am open to receiving the extra $5,000 per month in a way that has yet to be revealed to me.
I believe that it is perfectly acceptable to change goals as circumstances change. But, the important thing is that you have a starting point, and that it is written down. At very least it will help you to crystallize in your mind the picture of what it is you want to achieve!
Ok. If you are feeling up to a little exercise, here are a few hypothetical scenarios and corresponding goal statements that do NOT meet the SMART criteria. What can you do to change them?
Have fun!
Scenario #1: You want to get back into your old jeans which stopped fitting you approximately 20 pounds ago. You want to slim down before your college reunion, which is scheduled for November 2009. It is now July 2009. You know you need to cut back on the junk food, which you indulge in nearly 3 times a week. You also don’t exercise much – there’s just no time.
Ok… here’s the goal:
“On November 1, 2009, I weigh 20 pounds less than I do on July 1, 2009 by eating less junk food and beginning and sticking to an exercise program.”
Scenario #2: You want to start a home based business, preferably online. You don’t know where to begin – but you do have a good computer and high speed internet access. You would like to earn $1,000 extra per month for starters since you are still working full-time. It is April, 2009, and you would like to have something started by June, 2009, and be earning $1,000 extra per month by December, 2009. Some of the things you have decided you could enjoy marketing include luxury travel memberships.
Ok… here’s the goal:
“I have an online business selling luxury travel memberships for XYZ Company, and since each sale brings approximately $1,000 commissions, I am selling one or more memberships each month, beginning in November 2009.”
I hope this goal exercise has been helpful to you! Again, if you want more training regarding the S.M.A.R.T. goal, type the term into your favorite search engine, and study the various sites out there.
Remember the theme of the James Allen book, “As a Man Thinketh:” As you think, so you are, and so you will become. So, let's get SMART with our goals now!
Thursday, December 4, 2008
And Yet ANOTHER Cool Thing About Legitimate Home Based Business
Today is Thursday, December 4, 2008, and just the other day, John and I arrived at our "winter headquarters" on the beautiful coast of South Carolina - the Cherry Grove Beach section of North Myrtle Beach, to be precise. So, working from home this winter will be a bit more comfortable and fun (no shoveling or scraping ice from the car!)
While we traveled down the coast from snowy (and cold) northern New Hampshire, we visited with John's brother in Massachusetts, and then with my family in New Jersey over Thanksgiving. We had a nice, leisurly drive (except during a bit of a rainstorm en route), and arrived safe and sound here in Cherry Grove Beach.
While we were driving down here, neither of us did any actual work - other than returning a couple of emails to potential customers. The interesting thing thing, however, is that our businesses earned us money while we traveled.
When we got to our winter condo - the cutest little oceanfront place that will serve our purposes perfectly - and I turned on the computer, my email announced several new sales that we had made while we traveled. How cool is that! Just another thing to be thankful for this Thanksgiving...
We also noted that while we were traveling, other people were on line, looking for legitimate home based businesses and opting in to get informaton at our Global Resorts Network marketing site - which is a great testimonial for how important it is to have a system to use when promoting your business.
Anyway, I just wanted to get this out there while I was thinking of it. Now, it's time to get unpacked, organize my office here in Cherry Grove Beach, and get back to work! Because, even when one has a system to work with, we still need to work the system and promote it!
:)
While we traveled down the coast from snowy (and cold) northern New Hampshire, we visited with John's brother in Massachusetts, and then with my family in New Jersey over Thanksgiving. We had a nice, leisurly drive (except during a bit of a rainstorm en route), and arrived safe and sound here in Cherry Grove Beach.
While we were driving down here, neither of us did any actual work - other than returning a couple of emails to potential customers. The interesting thing thing, however, is that our businesses earned us money while we traveled.
When we got to our winter condo - the cutest little oceanfront place that will serve our purposes perfectly - and I turned on the computer, my email announced several new sales that we had made while we traveled. How cool is that! Just another thing to be thankful for this Thanksgiving...
We also noted that while we were traveling, other people were on line, looking for legitimate home based businesses and opting in to get informaton at our Global Resorts Network marketing site - which is a great testimonial for how important it is to have a system to use when promoting your business.
Anyway, I just wanted to get this out there while I was thinking of it. Now, it's time to get unpacked, organize my office here in Cherry Grove Beach, and get back to work! Because, even when one has a system to work with, we still need to work the system and promote it!
:)
Thursday, November 13, 2008
What I did about a Telemarketing Call. After all, I'm an INTERNET Entrepreneur!
This is a draft of my thoughts which I've just submitted for publication. Perhaps it will resonate with some of you! :) It's all true, by the way...
This morning, I received a call from “Unknown Caller” as the caller ID displayed. My first reaction – as I’m sure many of you may recognize from your own experiences – was to ignore the call. “After all,” I thought smugly, “who would be calling me without allowing me to see his or her phone number?”
With shame, I admit to you that my first thought was, ‘Hmmm… must be someone trying to sell me something.” And my next shameful thought was, “I’ll just let the machine pick it up – after all, I’m busy working on my internet marketing strategy.”
Ahh, yes. That obnoxious, self-righteous thought that “I’m an internet marketing expert. I don’t have time for sales calls…” Shame on me!
Ok. Important Lesson #1:
Ask yourself – and please be honest with your answer, because no one but you will know how you answer: If or when you receive a similar phone call, what is your first thought? Do you think similarly, as I did? Or, do you look at the phone, smile, and think, “This may be the very call that is going to bring me some new business or other good news!”
There’s no need to discuss your answer. I’m glad to report that I corrected my initial thought, released the smug attitude, and began quickly thinking in terms of the call being one that changes my life for the better.
Let’s move on…
Fortunately, my husband – who is a pretty wise guy (I mean that seriously), said, “It’s probably for you!” He answered the phone, and sure enough it was for me. Well, as it turns out it was a telemarketer after all! It was a woman who mentioned that she had my name as one who was interested in earning some extra money from home. She asked if that was the case with me.
I will step back just a moment and mention that I have had this call – or a variation of this call – at least 50 times within the last year. And why is that? Why, because I am interested in earning money from home – have been for years – and am probably on a list somewhere that shouts out: “Live One Here!” or “Call This One!”
Important Lesson #2:
If you are a business builder, in an internet marketing venture, in a direct sales or network marketing organization, or otherwise deal with prospects and customers – it really could be just about anyone on the phone. Yes, it could be a telemarketer. It could also be a prospect who found your website and just wanted to speak with a human to see if one was actually there.
So, the point is, you should not only expect these calls, but you should answer them. I’ll explain in a minute. First I acknowledge that I am well aware of the strategies that teach us to ignore the phone or turn it off when we are following a schedule designed to maximize efficiency. And I agree with that. I’m talking about other times.
You may be wondering why I believe you should “waste your time” talking with telemarketers and callers such as the one I spoke with this morning.
Here is Important Lesson #3 – and possibly the most important point:
Think about your business. Maybe some of you are in a business where you do not have to call people in order to gather customers or prospects – if so, lucky you.
But I’ll bet a lot of you do have to call people. You may need to invite people to a home business presentation, if that’s how your business works. You may need to call a company and get past the receptionist – who already knows you are in sales – to your eventual prospect.
So, here it was – not even 9:00 am, and this cheerful voice was calling me and asking if I was still interested in earning extra income from home. Wow! Right there – I had to give her 10 points – no, 100 points! Because here is the point:
She DID SOMETHING. She actually picked up the phone, and made the call.
Hey, I don’t know about you, but cold calling is NOT for me. I find myself feeling sick just thinking about it. But this morning, the caller woke up and told herself she was going to do it, and she did it. Just like that! Her voice was pleasant. Confident. Did she actually feel like smiling when she placed that call – probably only one of many? I don’t know. It doesn’t matter. Because her voice was smiling, and I could pick up on it.
Here is another question for you – again, only you need to know the answer: When you receive calls like that, and – assuming you answer them – how do you treat the caller? Do you hang up? Do you yell at the caller, telling him or her to never darken your telephone threshold ever again? Cuss at the caller?
If this is how you respond – or have responded in the past, why? Why respond in that way?
From a common sense, just plain ol’ good-manners, polite, golden-rule standpoint, it’s just plain rude. You probably wouldn’t talk to your best customer that way. You probably wouldn’t talk to your top producer that way. And, you probably wouldn’t talk with your next hot prospect that way. Would you?
Ahh. But, here, it wasn’t your customer. It wasn’t your top producer. And it wasn’t your next hot prospect. But – you were. You were the next hot prospect – or so the caller hoped. You were the potential next customer. You were the next potential top producer.
And so was I, when the phone rang, just before 9:00 this morning.
And so, you may be wondering how I answered the call.
I smiled before I spoke. Because – again, I had no way of knowing how this call might affect my life. I wanted to be prepared for it to affect my life in the best possible way! Plus, it’s always good to put a smile on your face before answering the phone – your smile shows in your voice.
I said, “Hello!” The caller gave me her well-practiced scripted question. I smiled and answered, “You are right! I have indeed been interested in earning extra money from home for a long time – and I’m glad to report that I’ve found a business that I’ve committed to, and am now concentrating on. I’ve decided to concentrate solely on that – so I will not be considering any other opportunities! But, I wish you the best of luck in your work!”
And it was true. Every word of it. I hope it gave the caller the strength and confidence to make the next call.
And I hope this little case-study has given you, dear reader and fellow entrepreneur, some food for thought as well. Because, one way or another – we are all hoping that the next prospects we call or run into will join our opportunity or buy our product. We are all hoping that the next people we speak with will treat us with respect, accept our invitation to our next home presentation, and have a smile in their voice when we make that call.
This morning, I received a call from “Unknown Caller” as the caller ID displayed. My first reaction – as I’m sure many of you may recognize from your own experiences – was to ignore the call. “After all,” I thought smugly, “who would be calling me without allowing me to see his or her phone number?”
With shame, I admit to you that my first thought was, ‘Hmmm… must be someone trying to sell me something.” And my next shameful thought was, “I’ll just let the machine pick it up – after all, I’m busy working on my internet marketing strategy.”
Ahh, yes. That obnoxious, self-righteous thought that “I’m an internet marketing expert. I don’t have time for sales calls…” Shame on me!
Ok. Important Lesson #1:
Ask yourself – and please be honest with your answer, because no one but you will know how you answer: If or when you receive a similar phone call, what is your first thought? Do you think similarly, as I did? Or, do you look at the phone, smile, and think, “This may be the very call that is going to bring me some new business or other good news!”
There’s no need to discuss your answer. I’m glad to report that I corrected my initial thought, released the smug attitude, and began quickly thinking in terms of the call being one that changes my life for the better.
Let’s move on…
Fortunately, my husband – who is a pretty wise guy (I mean that seriously), said, “It’s probably for you!” He answered the phone, and sure enough it was for me. Well, as it turns out it was a telemarketer after all! It was a woman who mentioned that she had my name as one who was interested in earning some extra money from home. She asked if that was the case with me.
I will step back just a moment and mention that I have had this call – or a variation of this call – at least 50 times within the last year. And why is that? Why, because I am interested in earning money from home – have been for years – and am probably on a list somewhere that shouts out: “Live One Here!” or “Call This One!”
Important Lesson #2:
If you are a business builder, in an internet marketing venture, in a direct sales or network marketing organization, or otherwise deal with prospects and customers – it really could be just about anyone on the phone. Yes, it could be a telemarketer. It could also be a prospect who found your website and just wanted to speak with a human to see if one was actually there.
So, the point is, you should not only expect these calls, but you should answer them. I’ll explain in a minute. First I acknowledge that I am well aware of the strategies that teach us to ignore the phone or turn it off when we are following a schedule designed to maximize efficiency. And I agree with that. I’m talking about other times.
You may be wondering why I believe you should “waste your time” talking with telemarketers and callers such as the one I spoke with this morning.
Here is Important Lesson #3 – and possibly the most important point:
Think about your business. Maybe some of you are in a business where you do not have to call people in order to gather customers or prospects – if so, lucky you.
But I’ll bet a lot of you do have to call people. You may need to invite people to a home business presentation, if that’s how your business works. You may need to call a company and get past the receptionist – who already knows you are in sales – to your eventual prospect.
So, here it was – not even 9:00 am, and this cheerful voice was calling me and asking if I was still interested in earning extra income from home. Wow! Right there – I had to give her 10 points – no, 100 points! Because here is the point:
She DID SOMETHING. She actually picked up the phone, and made the call.
Hey, I don’t know about you, but cold calling is NOT for me. I find myself feeling sick just thinking about it. But this morning, the caller woke up and told herself she was going to do it, and she did it. Just like that! Her voice was pleasant. Confident. Did she actually feel like smiling when she placed that call – probably only one of many? I don’t know. It doesn’t matter. Because her voice was smiling, and I could pick up on it.
Here is another question for you – again, only you need to know the answer: When you receive calls like that, and – assuming you answer them – how do you treat the caller? Do you hang up? Do you yell at the caller, telling him or her to never darken your telephone threshold ever again? Cuss at the caller?
If this is how you respond – or have responded in the past, why? Why respond in that way?
From a common sense, just plain ol’ good-manners, polite, golden-rule standpoint, it’s just plain rude. You probably wouldn’t talk to your best customer that way. You probably wouldn’t talk to your top producer that way. And, you probably wouldn’t talk with your next hot prospect that way. Would you?
Ahh. But, here, it wasn’t your customer. It wasn’t your top producer. And it wasn’t your next hot prospect. But – you were. You were the next hot prospect – or so the caller hoped. You were the potential next customer. You were the next potential top producer.
And so was I, when the phone rang, just before 9:00 this morning.
And so, you may be wondering how I answered the call.
I smiled before I spoke. Because – again, I had no way of knowing how this call might affect my life. I wanted to be prepared for it to affect my life in the best possible way! Plus, it’s always good to put a smile on your face before answering the phone – your smile shows in your voice.
I said, “Hello!” The caller gave me her well-practiced scripted question. I smiled and answered, “You are right! I have indeed been interested in earning extra money from home for a long time – and I’m glad to report that I’ve found a business that I’ve committed to, and am now concentrating on. I’ve decided to concentrate solely on that – so I will not be considering any other opportunities! But, I wish you the best of luck in your work!”
And it was true. Every word of it. I hope it gave the caller the strength and confidence to make the next call.
And I hope this little case-study has given you, dear reader and fellow entrepreneur, some food for thought as well. Because, one way or another – we are all hoping that the next prospects we call or run into will join our opportunity or buy our product. We are all hoping that the next people we speak with will treat us with respect, accept our invitation to our next home presentation, and have a smile in their voice when we make that call.
Friday, November 7, 2008
Your Mindset and Thoughts: The Most Powerful Tool You Have in Internet Marketing
Here is the copy of an article I just submitted to an eZine - hopefully you will find it helpful!
Ok. So you have bought into an internet marketing program. You did your homework, and found a product that you really would like to sell, because you enjoy using it – or would like to use it – yourself.
You went ahead and jumped right in. You bought the whole program, and you also bought into an automated marketing system. You feel great about this! The system you bought is the perfect vehicle for getting potential customers to your site!
So… You straighten out your folders, neaten your desk, sharpen your pencils, and then you… You what? What do you do?
Hmmm. Perhaps you log in to your site – maybe it’s an affiliate program back office where there are lots of links to training tips. Perhaps you start searching the internet to see who else is marketing your product, and to see how they’re doing it. Your mind begins buzzing with confusion.
Perhaps you see a bunch of people out there all of a sudden, and it seems like everyone is marketing – gulp – the same program. “Oh no!” you may wonder. “How can I compete with them?”
A chill runs through you. What do you do now? Your thoughts go from excitement to fear to doubt…
Ok. This is where your mindset comes into play.
The first thing you do is take a deep breath, and let it out – and while you are letting it out, you say to yourself, “Well, of course there are other people using this system! Of course other people are marketing this product! If they weren’t, there would be no demand for it! If there wasn’t any competition, I’d be in big trouble, because that would me no one wants the product. Boy, am I glad I have a product people want!”
Do you get it? First of all, to put the fear of competition to rest, understand that competition is important! When you market your product, you are not going to use the exact same words in your advertising as everyone else does! You are not going to have the exact same ideas for ezine articles or press releases that others do!
You will have your own moments of inspiration. You will have your own ideas for what might be a good advertisement. You will have your own story to tell. But – not if you keep harboring fear and doubt.
The important thing here is to have your mindset right. Here are some quick tips (and believe me, if you ever have browsed through the “Self Help” section of a bookstore, you’ll notice that there is no shortage of material on this subject! – so, when I say “quick tips,” I mean it! Take these as starting points!). And please remember – we are only concentrating on mindset and thoughts in this article.
We’re going to concentrate on getting your THINKING straight.
In a nutshell, this is the age old wisdom repeated in volume after volume of self-help works: “What you THINK about, you BRING about.”
Ever heard that? It’s in the Bible, quoted by the famed James Allen in his landmark book “As A Man Thinketh,” and many, many others. If you’ve ever heard of the movie “The Secret,” this is one of the main topics. If you have ever heard of the universal law of attraction, this is one of the primary points.
Your thoughts determine your ultimate outcomes. Have you ever heard people say that they want something, but their voices say otherwise. They may say, “Oh, yes! I just know I really want to succeed,” but their faces are saying, “Yeah, right. It’ll never happen to me.”
Don’t laugh! Have you ever caught yourself in that negative thought habit? Thinking things such as: “If I’m lucky…” “Well, we’ll see what happens…” “I’d better not get my hopes up too high…” – stuff like that?
Well… STOP IT! Decide to release or surrender any negative thought habit you have RIGHT NOW. You must if you are going to master your thoughts and mind – rather than have THEM master YOU.
“Kath, that’s not so easy,” you may be saying. Perhaps not on your first go around. But, once you get into the habit of correcting and releasing your self-limiting thoughts, and replace them with “can do” thoughts, it’ll get easier.
But, to begin with, you need the right thoughts to think - to replace the negative self-limiting thoughts with, right? Of course! So, this is where you take your goals and intentions, and put them into words of abundance so that you can begin to feed your mind with positive self-fulfilling thoughts (Note: The topic of proper wording for goals and goal-setting will be covered in a different article.).
Let’s say you have a goal to earn $1,000 extra this month. Instead of saying to yourself, “Oh, I sure would like to have $1,000 extra this month,” picture yourself looking at $1,000 deposit in your checkbook, $1,000 added to your balance column – and think, “Oh, it sure is nice having this $1,000 extra this month!” (Another Note: You need to FEEL it, too – and yes, there is a lot of literature out there on this, as well.)
Picture having the $1,000 – instead of wanting the $1,000. The mind doesn’t play favorites – if it sees you wanting, then wanting - or the feeling of wanting – is what you will continue to have. Do you really want to want it? Or do you prefer to have it?
You see, all things you can perceive with your 5 senses that are man-made began with a thought. For example, a table or a chair didn’t just appear one day out of thin air.
Someone, somewhere along the way had to have had a thought about a structure or tool that would somehow make life a little more comfortable. The thoughts might have been of a more comfortable posture, perhaps a more comfortable feeling while eating. Maybe sitting on a rock gave them the idea of a more comfortable feeling. The thoughts probably were not about “wishing” to be more comfortable. They probably thought about the postures that made them more comfortable, and opened their minds until the inspiration came to help them develop the tools. Again, this is just a simple example. But, again, primitive man’s thoughts were probably fairly simple too.
Which brings me to the next point – While you are training your mind to think in terms of your present state of abundance as a result of your business success (Again, think in the present – not the past or future.
Think in terms of “having,” not “wanting.” Think and picture having your goals right now. Practice!), don’t cram your thoughts with worry about how you are going to achieve your goals. You could not even possibly begin to imagine the multitude of ways you might find to achieve your goals. Remain completely open minded to what is out there. Help, guidance, intuition, etc., may come from a place you least expect it.
This is not “fluff.” It’s real. May I give you a true example of something that just happened to us? I’ll make it very short. We had a small property to sell, and were told over and over that we’d have a tough time in “this poor economy,” (by the way, another limiting thought), and in “this area, where nothing is selling!”
We chose to ignore such things, and we pushed on. While working on the house, and engaging a realtor to sell it, what kept going through our minds was this: “This is the perfect little house for someone who really is looking for an easy-to-heat, easy-to-maintain place here…This house is great for someone who wants a place in move-in condition…” etc. When I tell you that we had an offer within 1 week of the house being on the market, I am not exaggerating. Furthermore, the person who bought it was born on that very street – 4 doors up – and had been wanting to come back to that town for years.
You see, we absolutely refused to listen to nay-sayers. We had the idea and thought that this was going to work out. We never wavered on our faith that this was the perfect house for someone, and that the perfect someone would appear to purchase it. We completely released and surrendered any thoughts as to where this person would come from - and the person came from two states away! There is no way we could have even remotely imagined this buyer. We handed him the keys to the house today (as I write this article).
And that is just ONE example. There are many others. Don’t you want to have your own examples to tell others?
So, this is how important your thoughts are. Replace any fears about your marketing efforts by thinking about all the great things your product has to offer. Begin picturing people finding your website, and purchasing your product. Begin picturing the emails as they come in, informing you that you have an order! Begin seeing your checkbook balance grow. And – as you do so, keep your mind open to the possibilities as they come to you with regard to the actions you will take. And remember to not try to second-guess how or where or when these customers and prospects are going to come to you.
Embrace your competition. Look at what they are doing with an objective eye – one that is not fearful, but is curious. Hmm. What are they doing? Is there something that strikes you as an interesting method they are using? Use your competition as a learning tool. Be glad for competition, because it means your product or opportunity is in demand.
Once you get your mindset and thoughts working WITH you, with YOU mastering your mind and thoughts, instead of being mastered by them, you will soon find that you are ablaze with ideas and energy to help you get to your goals more quickly.
Remember to stick with it! Again, you may not have any idea where, who, how, or when your customer is coming – just keep those thoughts of abundance going. Keep your mind open. Keep the faith. And, while you are releasing all your previously limiting thoughts and replacing them with positive ones, keep working towards your goals with the knowledge you have, knowing full well that the knowledge you need will be revealed. Because you now have success on your side!
Ok. So you have bought into an internet marketing program. You did your homework, and found a product that you really would like to sell, because you enjoy using it – or would like to use it – yourself.
You went ahead and jumped right in. You bought the whole program, and you also bought into an automated marketing system. You feel great about this! The system you bought is the perfect vehicle for getting potential customers to your site!
So… You straighten out your folders, neaten your desk, sharpen your pencils, and then you… You what? What do you do?
Hmmm. Perhaps you log in to your site – maybe it’s an affiliate program back office where there are lots of links to training tips. Perhaps you start searching the internet to see who else is marketing your product, and to see how they’re doing it. Your mind begins buzzing with confusion.
Perhaps you see a bunch of people out there all of a sudden, and it seems like everyone is marketing – gulp – the same program. “Oh no!” you may wonder. “How can I compete with them?”
A chill runs through you. What do you do now? Your thoughts go from excitement to fear to doubt…
Ok. This is where your mindset comes into play.
The first thing you do is take a deep breath, and let it out – and while you are letting it out, you say to yourself, “Well, of course there are other people using this system! Of course other people are marketing this product! If they weren’t, there would be no demand for it! If there wasn’t any competition, I’d be in big trouble, because that would me no one wants the product. Boy, am I glad I have a product people want!”
Do you get it? First of all, to put the fear of competition to rest, understand that competition is important! When you market your product, you are not going to use the exact same words in your advertising as everyone else does! You are not going to have the exact same ideas for ezine articles or press releases that others do!
You will have your own moments of inspiration. You will have your own ideas for what might be a good advertisement. You will have your own story to tell. But – not if you keep harboring fear and doubt.
The important thing here is to have your mindset right. Here are some quick tips (and believe me, if you ever have browsed through the “Self Help” section of a bookstore, you’ll notice that there is no shortage of material on this subject! – so, when I say “quick tips,” I mean it! Take these as starting points!). And please remember – we are only concentrating on mindset and thoughts in this article.
We’re going to concentrate on getting your THINKING straight.
In a nutshell, this is the age old wisdom repeated in volume after volume of self-help works: “What you THINK about, you BRING about.”
Ever heard that? It’s in the Bible, quoted by the famed James Allen in his landmark book “As A Man Thinketh,” and many, many others. If you’ve ever heard of the movie “The Secret,” this is one of the main topics. If you have ever heard of the universal law of attraction, this is one of the primary points.
Your thoughts determine your ultimate outcomes. Have you ever heard people say that they want something, but their voices say otherwise. They may say, “Oh, yes! I just know I really want to succeed,” but their faces are saying, “Yeah, right. It’ll never happen to me.”
Don’t laugh! Have you ever caught yourself in that negative thought habit? Thinking things such as: “If I’m lucky…” “Well, we’ll see what happens…” “I’d better not get my hopes up too high…” – stuff like that?
Well… STOP IT! Decide to release or surrender any negative thought habit you have RIGHT NOW. You must if you are going to master your thoughts and mind – rather than have THEM master YOU.
“Kath, that’s not so easy,” you may be saying. Perhaps not on your first go around. But, once you get into the habit of correcting and releasing your self-limiting thoughts, and replace them with “can do” thoughts, it’ll get easier.
But, to begin with, you need the right thoughts to think - to replace the negative self-limiting thoughts with, right? Of course! So, this is where you take your goals and intentions, and put them into words of abundance so that you can begin to feed your mind with positive self-fulfilling thoughts (Note: The topic of proper wording for goals and goal-setting will be covered in a different article.).
Let’s say you have a goal to earn $1,000 extra this month. Instead of saying to yourself, “Oh, I sure would like to have $1,000 extra this month,” picture yourself looking at $1,000 deposit in your checkbook, $1,000 added to your balance column – and think, “Oh, it sure is nice having this $1,000 extra this month!” (Another Note: You need to FEEL it, too – and yes, there is a lot of literature out there on this, as well.)
Picture having the $1,000 – instead of wanting the $1,000. The mind doesn’t play favorites – if it sees you wanting, then wanting - or the feeling of wanting – is what you will continue to have. Do you really want to want it? Or do you prefer to have it?
You see, all things you can perceive with your 5 senses that are man-made began with a thought. For example, a table or a chair didn’t just appear one day out of thin air.
Someone, somewhere along the way had to have had a thought about a structure or tool that would somehow make life a little more comfortable. The thoughts might have been of a more comfortable posture, perhaps a more comfortable feeling while eating. Maybe sitting on a rock gave them the idea of a more comfortable feeling. The thoughts probably were not about “wishing” to be more comfortable. They probably thought about the postures that made them more comfortable, and opened their minds until the inspiration came to help them develop the tools. Again, this is just a simple example. But, again, primitive man’s thoughts were probably fairly simple too.
Which brings me to the next point – While you are training your mind to think in terms of your present state of abundance as a result of your business success (Again, think in the present – not the past or future.
Think in terms of “having,” not “wanting.” Think and picture having your goals right now. Practice!), don’t cram your thoughts with worry about how you are going to achieve your goals. You could not even possibly begin to imagine the multitude of ways you might find to achieve your goals. Remain completely open minded to what is out there. Help, guidance, intuition, etc., may come from a place you least expect it.
This is not “fluff.” It’s real. May I give you a true example of something that just happened to us? I’ll make it very short. We had a small property to sell, and were told over and over that we’d have a tough time in “this poor economy,” (by the way, another limiting thought), and in “this area, where nothing is selling!”
We chose to ignore such things, and we pushed on. While working on the house, and engaging a realtor to sell it, what kept going through our minds was this: “This is the perfect little house for someone who really is looking for an easy-to-heat, easy-to-maintain place here…This house is great for someone who wants a place in move-in condition…” etc. When I tell you that we had an offer within 1 week of the house being on the market, I am not exaggerating. Furthermore, the person who bought it was born on that very street – 4 doors up – and had been wanting to come back to that town for years.
You see, we absolutely refused to listen to nay-sayers. We had the idea and thought that this was going to work out. We never wavered on our faith that this was the perfect house for someone, and that the perfect someone would appear to purchase it. We completely released and surrendered any thoughts as to where this person would come from - and the person came from two states away! There is no way we could have even remotely imagined this buyer. We handed him the keys to the house today (as I write this article).
And that is just ONE example. There are many others. Don’t you want to have your own examples to tell others?
So, this is how important your thoughts are. Replace any fears about your marketing efforts by thinking about all the great things your product has to offer. Begin picturing people finding your website, and purchasing your product. Begin picturing the emails as they come in, informing you that you have an order! Begin seeing your checkbook balance grow. And – as you do so, keep your mind open to the possibilities as they come to you with regard to the actions you will take. And remember to not try to second-guess how or where or when these customers and prospects are going to come to you.
Embrace your competition. Look at what they are doing with an objective eye – one that is not fearful, but is curious. Hmm. What are they doing? Is there something that strikes you as an interesting method they are using? Use your competition as a learning tool. Be glad for competition, because it means your product or opportunity is in demand.
Once you get your mindset and thoughts working WITH you, with YOU mastering your mind and thoughts, instead of being mastered by them, you will soon find that you are ablaze with ideas and energy to help you get to your goals more quickly.
Remember to stick with it! Again, you may not have any idea where, who, how, or when your customer is coming – just keep those thoughts of abundance going. Keep your mind open. Keep the faith. And, while you are releasing all your previously limiting thoughts and replacing them with positive ones, keep working towards your goals with the knowledge you have, knowing full well that the knowledge you need will be revealed. Because you now have success on your side!
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