When I was a kid, one of my fantasies included working in a travel agency. At the time, my only experience in travel was going down to "The Shore," as we called it growing up in New Jersey. I pictured working in a sunny office, helping eager families choose their motel or bungalow for their summer week or two in Ocean Beach or Wildwood.
My experiences in travel have broadened somewhat since childhood, but my interest in marketing vacations hasn't changed. Just the methods have. Perhaps you’ve noticed that some of the travel agencies in your town have closed their doors. Up in the northern White Mountains of NH where we have a home, we’ve seen two travel agencies leave town.
Considering how easy it is to find good travel deals on line, this turn of events is not surprising!
Nowadays, we book almost every trip we take online with the vacation travel club we belong to.
We did feel a little bad when we saw the writing on the wall, and noticed the “For Sale” sign in front of our former travel agent’s building. We had always enjoyed working with her, and seeing what exciting trip she would come up with for us.
For several years, as the internet changed from something I vaguely heard about in the news to my primary tool for my livlihood, I heard the whispering – “travel agents will be doomed by the internet!” or “travel agents will all be going out of business.”
Of course, that’s utter nonsense, since there are plenty of areas where the population still supports a local travel agency - and there are plenty of people who still want someone else to prepare their travel arrangements.
Just not in our rural area.
But, why the doom and gloom? If you love travel (whether or not you have experience as a travel agent), then why not hop on the “Working at Home Online” train?
There are plenty of opportunities working from home in the travel industry these days. Spending less than 5 minutes in an online search will prove that to you!
You’ve seen the advertisements touting the benefits of working from home on line – but you need to focus. For example, if you like NASCAR, but there are no NASCAR related jobs in your neighborhood, then find products in that niche and begin selling them online!
If you like travel, then focus on a travel product. Don’t let the lack of travel agencies deter you. There are PLENTY of opportunities for working from home in the travel industry – and yes, they are now online. You can easily find any number of travel related MLMs and affiliate programs (for all you NASCAR lovers, I don’t know if there are any affiliate programs for you!)
Before you jump headlong into the “internet working from home” pool, but after you’ve weighed the advantages of working from home – along with the benefits of working from home (and there are many! But that’s a different story.), please check the credentials of whichever program floats your boat (pun intended, if working from home in the travel industry is what you want!).
Make sure that your program – whether it’s an MLM or affiliate program has a solid, stand-alone product. One you can confidently offer to the person who just wants to go on vacation without worrying about whether or not you’re going to try recruiting him or her to join your business, or take a timeshare tour.
For example – and I refuse to name companies here – I know people who regularly ask me to join their travel businesses in true MLM fashion. They know I love travel – and typically, they know that I’ve had a lot of experience in MLM. For me, I have noticed that personally contacting people I know in an attempt to interest them in my “working from home opportunity” dilutes my relationship with them. I don't want them avoiding me when they see me at the supermarket.
Hey, that’s just me. You may have different feelings and levels of success with that.
And that’s fine.
BUT… If the friend happens to have an opportunity and can use customers as well as a sales force, I’m all in! I have a very dear friend who is a member of a travel MLM, and if her price on something beats mine, I’m in. For one of my last vacations, I booked a car through her site and got a 2 week rental for less than $200. No joke.
I just want to be sure that whatever working from home opportunity I choose has a stand alone product.
Because I enjoy travel so much, I want to be able to offer someone who loves to travel an opportunity to do JUST THAT. Travel.
Stand alone product. And, so that is what I market. You can buy it, or not buy it. You can join as an affiliate – or not.
Hey, if the customer is interested in learning how to earn commissions marketing the luxury vacation membership him or herself, I’m all over it. But, it remains their choice – and not until they bring it up.
Because, there are so many people out there who really just want to travel – and they want a good deal. Which we have.
One of the best analogies I ever heard in relation to this is “Don’t try to sell a steak to a vegetarian.” It’s true. Remember: Not everyone wants a work at a home business opportunity. So, why try to sell them that?
But, they might enjoy travel, and might be seeking a way to enjoy luxury vacation travel for a lot less than they’ve been paying.
So, keep these things in mind when you are looking for ways you can be working from home in the travel industry – or working from home on line in general. Once you have decided on what you are going to market online, you'll need to put a system in place - an internet marketing system and plan of work to market successfully. But that's a chapter all its own.
Start with an opportunity offering a high quality, stand alone product. It’s critical.
Thursday, January 15, 2009
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